One of the most influential resources in the industry for promoting the preventive care of patients is the series of guides on Preventive Care published by the American Animal Hospital Association (AAHA), in conjunction with IDEXX.

• Preventive Care Strategies and Success
• Preventive Care Protocols and Practice Economics
• Implementing Preventive Care Protocols
• Promoting Preventive Care Protocols

Each Preventive Care booklet has been a collection of articles from veterinarians and practice managers outline how to implement, expand and promote preventive care services, and the value of doing so.

One key piece of guidance is to fully inform and reinforce with clients the importance and value of preventive care… in vet and team communication, protocols and support materials.

Historically practices have developed and implemented preventive care protocols and plans and then communicated those protocols and plans through the services they offer and recommend to clients in-clinic and on their website. Some practices reinforce various aspects of preventive care in their in-clinic and website client education materials.

But, another untapped way to let clients know what your preventive care standards are is to incorporate them into your pet portal/app, so that clients know what you recommend as essential/advised preventive care. Some of the new portals/apps have this capability. You can then show what vaccines/services each pet has been set up for and what preventive care needs to be added. In this way you are actively promoting preventive care continuously, between visits.